Our portfolio of brands appeals to both boys and girls across a wide range of ages. There’s something for everyone, and much more on the horizon!

We are a wholly owned subsidiary of Alpha (Guangdong Alpha Animation and Culture Co., Ltd), one of the largest and most successful animation, toy and entertainment groups in Asia. Founded in 1993, Alpha has grown by leaps and bounds and established itself as a pioneer in the toy and entertainment industries globally. Our state-of-the-art design, manufacturing and animation facilities deliver unparalleled innovation and animation content, providing a strong foundation for our toys and licensed products.

Our mission is to provide engaging entertainment experiences, linking superior animation content with high quality toys and games for kids and their parents.

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